Friday Fun Fact:

Every office has one! He or she is the joker who keeps things entertaining the office. From playing pranks on his co-workers to keeping work from becoming too serious- he is the lifeblood of every office party and the reason

Wednesday Whit: 4c’s of Content Marketing

The simple four steps to creating high quality content to engage people online, grow your online presence, and win customers. Content marketing improves brand loyalty, generates more sales leads and conversions. Image credit: Ryan Hanley

Monday Musings: Types of Consumer Buying Behavior

When it comes to purchases with which consumers are highly involved—like buying a car or planning a summer vacation—buyers weigh personal, social and economic risks. Those risks carry more weight in decisions that are more visible or involve higher-priced objects: Personal:

Wednesday Whit: Consumer Buying Process

The actual purchase is just one step. In fact, there are six stages to the consumer buying process, and as a marketer, you can market to them effectively. We have focused the consumer buying process and the six number of

Monday Musings: 6 stages of Buying Process

Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and

Wednesday Whit: Keyword Research Process

It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Keywords helps to find the particular and relevant websites on the internet. Here is

Monday Musings: 5 Stages of Content Marketing Development

5 stages of content marketing: Focus Aim Create Convert Enhance Focus is the first stage in becoming an accomplished content marketer. It means you’ve determined what your specific business niche is going to be, your goals for using content marketing to

Friday Fun Fact: Meeting Activity

The best thing about working for a startup is fewer meetings and more productivity! The weekend is here and it’s time to take a break from all meetings. Have a fabulous weekend! Image source: New Yorker Magazine

Wednesday Whit: Effective tips for Content writing

If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task. What are the qualifies of really good content? We’ll answer it all here.   Credit: