While a solid Marketing Strategy is still built on the foundations of vision, segmentation, targeting, positioning and the 7Ps – Product, Place, Price, Promotion, People, Process & Physical Evidence – the tactical execution of marketing is filled with jargons and terminology.

On a regular basis you are bombarded by terms like SEO, SEM, SMM, Email marketing, Drip marketing, Marketing automation, online ads, banners, PPC, Keywords, Video marketing, Physical events, Virtual events and many more.

But do you really need to do all of this or is there a simpler way of doing marketing based on the lifecycle stage of your organisation? Help is at hand!

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Kanso Consulting is a MaaS (Marketing-as-a-Service) organisation offering strategic and tactical marketing support for your organisation as you focus on building your product and scaling your business.

We believe in making the customer successful and freeing up your bandwidth. A few areas of support that Kanso Consulting can offer you are.


Kaushal Veluri


Yuvaraj M​

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Kanso Philosophy

The Japanese aesthetic is a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful. Wabi and sabi refers to a mindful approach to everyday life. In Zen philosophy there are seven aesthetic principles for achieving Wabi-Sabi.


Each of these things are found in nature but can suggest virtues of human character and appropriateness of behaviour. This, in turn suggests that virtue and civility can be instilled through an appreciation of, and practice in, the arts.

Kanso (簡素) Simplicity or elimination of clutter. Things are expressed in a plain, simple, natural manner. Reminds us to think not in terms of decoration but in terms of clarity, a kind of clarity that may be achieved through omission or exclusion of the non-essential.